Friday, December 01, 2006

The ipod generation

Did you know – 59% of students have an MP3 player, 79% have their own laptop or PC and 99.8% a mobile phone. (more detail) How times have changed from when I was a student and all we had was pen and paper, and relied on books for information.
What strikes me is that we have to keep up with the ipod generation, and work with them using their channels and their technology if we want to engage with them. Pen and paper and books alone just aren’t enough any more.

This is why its no surprise that podcasts are so popular. Sheffield have had over 1700 downloads of their excellent audio tours; Curtin are using weekly library podcasts to promote library services – with casts covering everything from resources and referencing to information about wireless access, borrowing and stories on historic Freemantle. They have had 5000 downloads since September.

The information isn’t new, but the way that we reach our students and engage with them is (or needs to be) and I think if we don’t start using “their” technology we are in danger of being by-passed.

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